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VANCOUVER, BRITISH COLUMBIA, CANADA, March 2007 – Hungry folks heading to Vancouver’s happening Crosstown district to cheer on the Vancouver Canucks in GM Place, to attend Queen Elizabeth Theatre concerts, or to shop at the urban COSTCO, can now join Vancouver Community College students, businesspeople, and local residents alike in relishing another sensory experience here.
It’s all because Fatburger, the iconic burger outfit that single-handedly redefined the hamburger more than a half-century ago down in L.A. and the burger of choice for many of Hollywood’s and the professional sports world’s elite, has just opened in a 1,360-square-foot corner location at #105, 111 Dunsmuir Street next to Ricky’s All Day Grill.
So when they find themselves in this entertainment, business and residential centre, they can enjoy some of Canada’s tastiest new offerings, a delicious Fatburger, Kingburger or other menu item at the first Fatburger in Canada that is licensed to serve alcoholic beverages, too.
The location has been transformed into a burger eater’s paradise replete with Fatburger’s famous retro styling as well as up-to-the-minute technology. Approximately 20 crewmembers are employed at the site, which can conveniently seat up to 28 guests inside and on an outside patio.
For information about the new restaurant, which is open seven days a week from 10:30 am until 11 pm, call 604-669-9640.
Veteran Canadian restaurant industry executive Frank Di Benedetto of the Ricky’s All Day Grill restaurant chain and Frankie’s Burger Enterprises is the visionary businessman behind Fatburger in Canada and the newest Vancouver location. The city’s vibrant West End community is home to the first Fatburger restaurant in Canada, which Frank opened in 2005.
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“Now we’re delighted to bring great hamburgers to the city’s growing entertainment zone and are inviting visitors and residents alike in the Crosstown district to taste what all the fuss is about,” said Di Benedetto. “A happening place like this rapidly changing and exciting area of Vancouver deserves a happening burger.”
With the accent on convenience, the new Fatburger is an elevator ride away from COSTCO, and easily accessible from the nearby SkyTrain station. Ample parking is also available. “We’re a quick stop for Crosstown visitors who want a great meal before or after an event or just about anytime.”
By yearend, Di Benedetto will have seven Fatburger restaurants open in Western Canada, including the new Crosstown location. Other locations already open include the Deerfoot Meadows lifestyle dining and shopping centre in Calgary, Langley’s Willowbrook Corner retail power centre, and Vancouver’s West End. Coming soon are Fatburger restaurants in North Vancouver, Edmonton, and Prince George. He plans to further expand the chain’s presence in Western Canada over the next few years. Fatburger is also the official hamburger of the Canadian Football League's BC Lions.
In true Fatburger style, the crew belts out the “Fatburger!” chorus from the open kitchen each time a burger is ordered, while a great time is assured with entertaining features like plasma TV sets and a jukebox playing today’s hits and the classics of yesterday.
But the real heart of every Fatburger restaurant is the food that’s served. That’s why to ensure customer satisfaction, each Fatburger, Kingburger, Turkeyburger and Chicken Sandwich is grilled immediately only after it is ordered. No burgers will be growing old under heat lamps here. A wide selection of toppings, including cheese, bacon, egg, or chili, are available so that customers may garnish their Fatbuger or other sandwich to their taste.
In addition to the trademark Fatburger made with AAA Canadian Alberta beef, the menu features chili dogs, homemade onion rings and “skinny” fries. Fatburger boasts the best milkshakes around made with real hand-scooped ice cream. The restaurant also caters to those alter egos who prefer our new Veggieburger and Fat Salad Wedge.
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“We are pleased that Fatburger has become such a success in Canada and thank Frank and his great team for bringing the brand to a whole new audience of burger lovers,” said Elaine Patel, vice president of marketing, Fatburger North America, Inc.
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About Frank of Frankie’s Burger Enterprises
Headquartered in Burnaby, B.C., Frankie’s Burger Enterprises is a wholly owned subsidiary of Ricky’s All Day Grill Restaurants. Ricky’s operates approximately 60 locations in Western Canada. Company President and CEO/Owner Frank Di Benedetto grew up in Prince George, B.C., where, as a young man, he began working at McDonald’s in 1969. This eventually developed into a long-term career with assignments in Montreal, Vancouver, Winnipeg, and Edmonton. In 1998, Frank assumed a senior consultant’s role and commenced the re-enhancement strategy for the Ricky’s All Day Grill. Frank always aspired to one day return to the burger business and is very proud to have introduced Fatburger to the Canadian market.
About Fatburger Restaurants
Founded by Lovie Yancey in Los Angeles, California in 1952, the Fatburger Restaurant chain has more than 85 restaurants serving big, fresh, lean beef burgers cooked to order on open grills in Arizona, California, Colorado, Florida, Georgia, Louisiana, Nevada, New Jersey, New York, Ohio, Pennsylvania, Texas, Virginia, Washington, and Canada. Based in Santa Monica, California, the company is actively seeking new franchisees for available territories across the nation. For more information, or to find a Fatburger restaurant near you, go to www.fatburger.com.
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